Viewing 'Original Source' / UTM Info

What is ‘Original Source’?

The ‘Original Source’ field tracks where your website visitors and leads come from, helping you understand which marketing channels are bringing people to your website.

Where to Find Original Source Information

You can view ‘Original Source’ data in:

Your Expertise dashboard on the leads page
New lead notification emails
HubSpot or Zapier (if you’ve connected the integration)

To view in HubSpot

Go to the contacts page and click ‘edit columns’
Search for original source
(bonus) You can also search up utm_info here

‘Original Source’ Categories

Expertise Live identifies traffic sources in the following categories:

Source Category	Description
Organic Search	Visitors who found your site through unpaid search results (Google, Bing, etc.)
Paid Search	Visitors who clicked on your paid search ads
Email Marketing	Visitors who clicked links in your marketing emails
Organic Social	Visitors from social media platforms through unpaid posts
Paid Social	Visitors who clicked on your paid social media ads
Referrals	Visitors who came to your site by clicking links on other websites
Other Campaigns	Visitors from other marketing campaigns
Direct Traffic	Visitors who typed your URL directly or came from unknown sources

How Traffic Sources Are Classified

How Traffic Sources Are Classified Expertise Live uses specific logic to determine which category a visitor belongs to:

Order	Rule	Source
1	The “utm_medium” parameter is “social” and the “utm_source” is exactly the name of a recognized social network. OR The “utm_medium” parameter is “social” and the referring domain is a social media site.Add comment	Organic social
2	The “source” parameter contains the word “adword”, “ppc”, or “cpc”.Add comment	Paid search
3	The “gclid” parameter is present, and must be a valid Google click ID.Add comment	Paid search
4	The “utm_medium” parameter contains “paid,” “ppc,” or “cpc”, and the “utm_source” parameter is exactly the name of a recognized social network. OR The “utm_medium” parameter contains “paid,” “ppc,” or “cpc”, and the referring domain is a social media site. OR The “utm_source” or “utm_medium” contains “paidsocial”.Add comment	Paid social
5	The “utm_source”, “utm_medium”, or “utm_campaign” parameter is present and the referring domain is google.com.Add comment	Paid search
6	The “utm_source”, “utm_medium”, or “utm_campaign” parameter is present and contains the word “adword,” “ppc,” or “cpc”.Add comment	Paid search
7	The “utm_source”, “utm_medium”, “utm_campaign”, or “source” parameter contains the word “email”.Add comment	Email marketing
8	The “utm_source”, “utm_medium”, “utm_campaign”, or “source” parameter is present and does not contain the word “email”, “adword”, “ppc”, or “cpc”.Add comment	Other campaigns
9	Referring domain is a social media site.Add comment	Organic social
10	Referring domain is a mail domain or RSS reader.Add comment	Direct traffic
11	Referring domain is a search engine.Add comment	Organic search
12	Referring domain is not a social media site or search engine. Add comment	Referral
13	No referring domain or tracking URL. Add comment	Direct traffic

Expertise Live recognizes the following social media networks for Organic Social source tracking:

BlogCatalog
Bluesky
CoTweet
Delicious
Digg
Facebook (also recognized as “fb”)
Fark
Flickr
FriendFeed
Google+
HackerNews
HootSuite
Instagram (also recognized as “ig”)
Knol
LinkedIn
links.hubspot.com
LiveJournal
Meebo
Metacafe
Mixx
MyBlogLog
MySpace
Ning
Orkut
Pinterest
Plurk
Propeller
Quora
Qq (including traffic from subdomains: xw, mp, mail, and feeds of qq.com)
Reddit
Seesmic
Slashdot
Slide
SlideShare
Snapchat
Sphinn
StumbleUpon
Squidoo
Technorati
TikTok
Tip’d
Triiibes
Tumblr
Twitch
Vimeo
WhatsApp
Wikipedia
X (formerly Twitter)
Xing
YouTube
Zhihu

Expertise Live recognizes the following social media networks for Paid Social source tracking:

BlogCatalog
Bluesky
CoTweet
Delicious
Digg
Facebook (also recognized as “fb”)
Fark
Flickr
FriendFeed
Google+
HackerNews
HootSuite
Instagram (also recognized as “ig”)
Knol
LinkedIn
links.hubspot.com
LiveJournal
Meebo
Metacafe
Mixx
MyBlogLog
MySpace
Ning
Orkut
Pinterest
Plurk
Propeller
Quora
Reddit
Seesmic
Slashdot
Slide
SlideShare
Snapchat
Sphinn
StumbleUpon
Squidoo
Technorati
TikTok
Tip’d
Triiibes
Tumblr
Twitch
Vimeo
WhatsApp
Wikipedia
X
Xing
YouTube

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Viewing 'Original Source' / UTM Info

What is ‘Original Source’?

Where to Find Original Source Information

To view in HubSpot

‘Original Source’ Categories

How Traffic Sources Are Classified

​What is ‘Original Source’?

​Where to Find Original Source Information

​To view in HubSpot

​‘Original Source’ Categories

​How Traffic Sources Are Classified

​Recognized Social Media Networks for Organic Social

​Recognized Social Media Networks for Paid Social

What is ‘Original Source’?

Where to Find Original Source Information

To view in HubSpot

‘Original Source’ Categories

How Traffic Sources Are Classified

Recognized Social Media Networks for Organic Social

Recognized Social Media Networks for Paid Social